Digital Marketing Essentials for Dealer Websites

According to Google car buyers visit an average of only two dealerships when searching for a new car. Digital marketing is not new, but it remains one of the best ways for dealerships to improve visibility and differentiate themselves from competitors. Here are some critical pieces to an effective marketing strategy.

Optimize Search Engines

In a nutshell, Search Engine Optimization (SEO) allows a business to utilize keywords on their website to improve search rankings. The higher the ranking of your website, the greater the number of opportunities you will have to reach more people and sell more cars.

How this is done depends on the business. Smaller businesses either utilize internal staff familiar with marketing, and web analytics, or consult marketing specialists. Larger businesses typically use internal marketing teams. Either way, analytics should be evaluated regularly. Web searches are living, breathing things that change constantly, and depend entirely on the public using the internet. Like driving a car, regular albeit minor adjustments are necessary.

Learn more about how to utilize SEO by visiting TechBusBee.

Pay Attention to Social Media

Social media have become important instruments to market any brand. By determining the media your audience uses, when they use it, and what keywords and hashtags you use, you can tailor posts for the highest visibility. Communicating through social media in a more personal way is just as important.

You must interact with your audience by initiating conversations and responding to comments and complaints. More than half of consumers use social media to find a good business with good customer service. They do this by checking out what people say about your company and how you respond. Finding a solution in a timely fashion proves to others who see your responses that you are customer friendly, and reliable.

Online Advertising

It’s no secret that the internet has been displacing TV and that marketing has spilled over pretty significantly to the web. The traditional commercial has been replaced by static ads, or short videos that appear on searches, or sometime during you viewing a video online. Internet advertising has the advantage of being measurable and reaching specific targets.

You can access more locations to display videos or ads and test the best response times for your ads. Using marketing specialists tends to provide the best results for your business. This approach helps free you to concentrate on what you do best, your business.

Make your Marketing Mobile

Even if a desktop version of your marketing content looks good, be sure to verify that it is translated on all devices and what exactly that looks like. The industry term for this is responsive. Consumers expect harmony between devices. In other words, your web site should look similar on multiple devices, but fit that device for the best user experience. The better the accessibility to your audience, the more likely they are to buy.

When in the testing phase for a new web site, take a look at your site from a variety of handheld devices (iPhone, Samsung Galaxy, etc.) as well as tablets, laptops, and desktops. Authenticity connects you to your audience, and consistency across devices is a big part of that.

Update your SEO

Search engine optimization can significantly help reach people who are seeking what you offer. Experts recommend updating your SEO once per quarter. After all, Google updates its algorithm more than 500 times a year. It is an evolving and everchanging thing.

Finding the keywords that make your business gain strength in the search engine cycle is the goal. Using these keywords helps your brand be more recognizable in internet searches making it easier to find.

Conclusion

The digital marketing essentials mentioned in this article are effective in increasing traffic and SEO. It’s important to have the support of design and marketing specialists to navigate the complexities of marketing and reach your clients.

For more information on success strategies for your organization, contact the experts at Advertising Avenue. We’d love to help.

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PCNA’s new web hosting alternatives facilitate your dealership website’s performance and marketing

Since July 1, 2018, PCNA (Porsche Cars North America) recently announced on its dealer site that it has expanded web hosting alternatives for its digital platforms, offering more tools for dealership websites and business development. We’ve expanded on some of the information included in their article.

Shifting Landscape

No longer working with an exclusive digital provider PCNA dealers can now utilize other tools that facilitate the tracking of your KPIs, and the performance of digital marketing. Here are some of the new web hosting companies that are helping sell Porsche cars.

DealerFire

Helps the customer buy and find the right vehicle according to preference, but what stands out is that it guarantees a good SEO (Search Engine Optimization) and ensures better web visibility.

DealerFire helps the customer find an easy way to make a purchase, maximizing the user experience. Its positioning resources also provide a better ranking on the web.

DealerInspire

This platform is based on WordPress. This website has a responsive design and adapts to all devices. It also offers a good SEO design and positioning, extensive HTML, allows for shortcodes, CSS, and inventory tracking.

It shows which vehicles are more desired by customers and which descriptions need improvements to increase desirability. DealerInspire is very complete and takes care of important details related to customer behavior that significantly influence the purchase.

DealerOn

Is one of the most complete and provides the greatest amount of resources - the biggest benefit being its contribution to digital marketing (SEO and SEM). It also offers a responsive design for your dealership website (unlike a Multi-URL, Adaptive or Perfect platform).

It includes Behavioral Targeting System (BTS) and a state-of-the-art customer generation improvement system designed to increase the number of potential customers. In addition, thanks to an A/B split test, you can evaluate offers depending on the target customer.

This platform is among the industry’s favorites. It offers transparency of data, improving return on investment, and generating trust through your digital marketing.

eBizAutos

Its prime characteristic is the contribution of advanced and effective tools for volume sales. Thanks to a complete package of automotive marketing software, it allows a simple and smooth administration of your website, as well as your inventory and marketing.

This platform allows your website to be responsive on all devices and offers the most advanced tools of organization and inventory. This includes tool price alerts and auto-notifications of price changes for customers.

Dealer.com

Personalizes the search for products depending on the target customer. Dealer.com is a subsidiary of Cox Enterprises including Cox Automotive, which houses Kelley Blue Book and Autotrader among many other brands, and has been around for some time.

Their mobile sites are adaptive, and customer service is strong. The development team has done a great job overcoming earlier challenges in responsiveness in a few of their themes. The volume and infrastructure that a major organization like this manages provides easy access to a range of problem solvers.

Wrap-up

The new PCNA initiative is an excellent opportunity to improve your business and expand digital marketing opportunities. If you have not yet reviewed each or any of these platforms, I invite you to check them out and let us know what you think. If you have already used them, please share your experience with us.

Need help with your website? Contact us!

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